How to create uncontested market space and make the competition irrelevant

We love Blue Ocean Strategy. It will probably make us one of the worlds shrewdest investors.

It starts with a simple metaphor: swim in the Blue Ocean to create uncontested market space and make the competition irrelevant.

But it’s not so natural to do this

INSEAD professors and co-directors of the Blue Ocean Strategy Institute, Chan and Renée, researched over 100 companies from 100 years of recent history and found that only 14% were swimming in Blue (uncontested, clear water) Oceans.

The other 86% were in the red (highly competitive) oceans, fighting over existing demand and trying to beat the competition to the detriment of their margins and profits. A bloody red ocean indeed!

The BLUE14 % – in uncontested space – made up a whopping 61% of the overall profit of the 100 companies.

But it’s not just about avoiding competition.
The magic is in the model: providing both low costs and heightened experience to your customers (value & innovation). This is something that takes consideration and discipline, either at company formation stage or making bold shifts when you find yourself swimming with the sharks!

The BLUE14 % – in uncontested space – made up a whopping 61% of the overall profit of the 100 companies.

Now you understand the formula, this is your shortcut to working with us – show us that you can be one of the BLUE14

Very Useful Link:

Blue Ocean Strategy