The next BIG buzz word is … NON-disruptive!

Jim recently made the pilgrimage to the Blue Ocean Strategy Institute in beautiful Fontainebleau, France.

There, he enjoyed waves of inspo from INSEAD Professor, Renee Mauborgne, ranked 3rd best business thinker of the world!

A reminder that there is a world beyond competing through Game-change or disruption (and other words passed their sell by date).

CREATION is such a powerful word (the born-on date never expires!) It comes before industry, before competition, before the game is even played.

In the next 20 years AI is going to rock existing industries and claim jobs.

So, we must build new opportunities through … NON-DISRUPTIVE CREATION.

Whether you are big or small…why not start your day with a blank canvass? (Cos yesterday literally doesn’t exist)

Stop competing (for your dwindling share) and start Non-disruptively creating!

Create new industries, new jobs and make the competition irrelevant.

Jim would like to thank Renee Mauborgne, Chan Kim & John Riker for their wondrous ways.

We at BLUE14 do love the timeless Blue Ocean Strategy!

CREATE uncontested market space and make the competition irrelevant! 

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